Monthly Archives: November 2015

Silicon Valley Turkey Trot: Eleven Years Later

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November 18  |  Community  |   Carl Guardino
race dir of the year

Carl Guardino named 2015 MarathonFoto/Road Race Management Race Director of the Year.

Here’s food for thought . . . Most of us don’t give a second thought to where our next meal will come from.

But for a quarter million people who live in Silicon Valley, affording food, or shelter, or health care, is a daily concern.

To help those in need, and build community and begin our holidays in a fun and healthy way – 11 years ago my wife Leslee and I did something many entrepreneurs do in Silicon Valley . . . we took a risk: We founded the Silicon Valley Turkey Trot, which I direct.

First, we found our form of venture capital. Thanks to Joe Pon and Applied Materials, we secured a title sponsor who shared our vision.

Second, we created advisors, with an executive steering committee of sponsors and partners who believed in the mission.

Third, we marketed to potential customers – race participants – who would carve out time on Thanksgiving morning before carving their turkey, to participate in our 5K, 10K or Kids Fun Run.

Four, we looked for successful charities serving our community that would benefit from the proceeds of the Turkey Trot – charities that help with health, hope and a home.

That first year was scary. A week before the race we had only a couple of hundred registrations. Then, on race morning, we were deluged with hundreds of walk-on registrations, and ended up with 1,900 paid participants, raising $88,000 for local charities helping neighbors in need.

Since 2012 – year 9 of our Turkey Trot – we have been the largest timed Turkey Trot in the world. This year, we are stretching ourselves to attract 28,000 paid participants, so that we can donate $1 million to help even more in need in our Valley.

You and your family can help us achieve that goal. All you need to do is sign up, and show up. Please start with step one today, sign up at svturkeytrot.com.

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It’s time for Version 2.0

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November 5  |  Transportation  |   Carl Guardino

Here’s food for thought . . . In Silicon Valley, when a product or service doesn’t succeed, it’s time for “Version 2.0.”

Such is the case before our San José City Council on Tuesday, November 10, at 1:30pm, when the Council considers a new pilot project that to allow ridesharing companies like Lyft and Uber to pick-up passengers at Mineta San José International Airport. The Council passed a “pilot program” in June, but its onerous provisions precluded any rideshare company from participating. To its credit, the Council has sought a modified pilot program, much more in-line with the stringent but consistent requirements mandated at 25 other airports and nearly 300 cities across the country.

As you can imagine, the incumbent taxicab industry is fighting such market-competition tooth and nail. Their latest gambit is public safety. Let’s dissect that argument. Rideshare companies like Lyft and Uber provide well over 2 million rides in the U.S. each week. If even one percent of those rides were unsafe, that would be 20,000 incidents or accidents every single week. But perhaps the taxi industry thinks it’s only one-tenth of 1 percent that are unsafe. Then we would be reading news reports of 2,000 incidents or accidents each week. But maybe the taxi lobbyists only mean one-hundredth of 1 percent are unsafe – but then we would be reading news reports about 200 incidents or accidents each week, 52 weeks per year.

So let’s really talk safety, accountability and transparency: A rideshare passenger clicks an app and knows instantly the license plate, car make, driver, and consumer rating of the driver. GPS tracking follows every ride. At the end of every ride, the passengers and the driver rate each other. These safety and accountability precautions are unheard-of in taxis. It also underscores why rideshare companies like Lyft enjoy a passenger base that is 60 percent women. They know they are safer.

Let’s support our City Council in providing real choices for San José residents and employees flying into San José International. Join me at the council meeting or email your San José Councilmember and Mayor today. When it comes to customer choice at San José’s airport, let’s not let the taxi lobby leave the rest of us stuck at the curb.

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Leveling the Playing Field for Ridesharing at SJC

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November 3  |  Transportation  |   Carl Guardino

Here’s food for thought . . . Taxis have a monopoly over rideshare companies.

“Unlevel Playing Field.” It has been the incessant – yet completely inaccurate – rallying cry of incumbent taxi companies over rideshare companies like Lyft and Uber, that cannot currently pick up passengers at Mineta San José International Airport.

In June, I predicted before the City Council that its “pilot program” to allow rideshare companies to pick up passengers, launched on September 1, would have zero participants. Seven weeks after the “pilot program’s” launch, there isn’t a single participant. City residents, workers and visitors have been left standing, literally, at the curb.

It is why 93 Silicon Valley CEOs – with tens of thousands of employees based in San José – have written to the City Council to urge the adoption of a policy that allows ridesharing companies to serve our airport. Read their letter here.

Yet the cries of “unlevel playing field” are actually the opposite.

* Seeking accountability and transparency? A ridesharing passenger clicks an app and knows instantly the license plate, car make, driver, and consumer rating of the driver. GPS tracking follows every ride. And at the end, the passengers and the driver rate each other. These safety precautions are unheard of in taxis. It also explains why ridesharing companies like Lyft enjoy a passenger base that is 60 percent women.

* Concerned about the City budget for essential services? The City’s own 2013 audit reveals the incumbent taxi industry costs taxpayers $272,000 in lost revenue. The airport acknowledges rideshare companies will earn revenue for the City. At SFO, allowing rideshare companies at the airport has already earned it $4 million in just 10 months.

* Concerned about safety? The exhaustive screening process of ridesharing companies turns away 4 of every 5 potential drivers. When a recent official in another jurisdiction found a few Uber drivers had criminal records that should have kept them from driving, most media accounts ignored that Uber’s process screened out more than 600 would-be drivers, self-identified as current taxi drivers, who had criminal records.

Yes, let’s have a “level playing field.” But as so often happens, it is the entrenched incumbent industry that cries “foul,” while enjoying all the power of incumbency; including a playing field greatly slanted in its favor.

San José, it’s time for “version 2.0.” Let’s not leave our residents, workers and visitors standing at the curb.

The San José City Council wants to assist the taxi industry to help it continue to survive and thrive. That’s fine. Let’s keep in mind that when rideshare companies were allowed to serve customers at SFO and in Denver the amount of taxi rides actually increased. Rather than fighting over the crumbs, the pie grew for both taxis and rideshare companies.

The cries of an “unlevel playing field” are simply not accurate. Let’s let those who wish to ride decide.

If you wish to join me in respectfully weighing in with the City Council, please join me at the Council hearing on November 10 at 1:30 pm, and call or email your San Jose Councilmember and the mayor today.

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