In the summer of 1997, another creative public-private partnership is launched. Valley Transportation Authority General Manager Pete Cipolla and Manufacturing Group CEO Carl Guardino launch a program that Mr. Cipolla brought with him from Denver, Colorado. Re-Christened as the “Eco-Pass,” dozens of Manufacturing Group Member Companies purchase year-long transit passes to their Silicon Valley employees. Transit usage doubles by the employees of participating employees, as the use of buses, express buses and light rail become “free” to employees because of the “fee” charged to their employers.
Leading by example, the Manufacturing Group not only recruited the employers to participate in the pilot program, but became one of the first employers to offer “Eco-Pass” to its employees.
Epilogue: The Leadership Group still provides an “Eco-Pass” to all its employees as an employee-benefit. It is always easier to reach into one’s own wallet before asking others to reach into theirs.