Applied Materials

Silicon Valley Turkey Trot: Eleven Years Later

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November 18  |  Community  |   Carl Guardino
race dir of the year

Carl Guardino named 2015 MarathonFoto/Road Race Management Race Director of the Year.

Here’s food for thought . . . Most of us don’t give a second thought to where our next meal will come from.

But for a quarter million people who live in Silicon Valley, affording food, or shelter, or health care, is a daily concern.

To help those in need, and build community and begin our holidays in a fun and healthy way – 11 years ago my wife Leslee and I did something many entrepreneurs do in Silicon Valley . . . we took a risk: We founded the Silicon Valley Turkey Trot, which I direct.

First, we found our form of venture capital. Thanks to Joe Pon and Applied Materials, we secured a title sponsor who shared our vision.

Second, we created advisors, with an executive steering committee of sponsors and partners who believed in the mission.

Third, we marketed to potential customers – race participants – who would carve out time on Thanksgiving morning before carving their turkey, to participate in our 5K, 10K or Kids Fun Run.

Four, we looked for successful charities serving our community that would benefit from the proceeds of the Turkey Trot – charities that help with health, hope and a home.

That first year was scary. A week before the race we had only a couple of hundred registrations. Then, on race morning, we were deluged with hundreds of walk-on registrations, and ended up with 1,900 paid participants, raising $88,000 for local charities helping neighbors in need.

Since 2012 – year 9 of our Turkey Trot – we have been the largest timed Turkey Trot in the world. This year, we are stretching ourselves to attract 28,000 paid participants, so that we can donate $1 million to help even more in need in our Valley.

You and your family can help us achieve that goal. All you need to do is sign up, and show up. Please start with step one today, sign up at svturkeytrot.com.

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